Farm Business Coaching: 
Because we believe in helping other farmers build profitable, values-driven businesses rooted in purpose and community.

Whether you're launching your farm dream or refining an existing business, our one-on-one coaching is designed to support you with practical tools, honest insight, and grounded strategy. We specialize in helping farmers grow businesses that are financially resilient, emotionally sustainable, and deeply connected to their communities.

What We Offer

We provide personalized coaching for farmers and food entrepreneurs at all stages. Together, we can focus on:

> Clarifying your business model
> Building a profitable pricing strategy
> Creating simple, realistic financial plans
> Growing a subscription or CSA program
> Improving customer retention and marketing
> Balancing your life, work, and values

We’ll start by understanding your goals and challenges, then work through them step by step. No buzzwords. No overwhelm. Just clear, grounded support from someone who’s been there.

Who This Is For

Our coaching is a good fit for:
> New and beginning farmers
> Farmers scaling up a direct-to-consumer model
> Those adding value-added products, CSAs, or subscriptions
> Farmers feeling stuck, burnt out, or uncertain about next steps

You don’t have to figure it out alone. We believe there is no one right way to run a farm, and our coaching is tailored to your unique context and values.

About Your Coaches

Hi, we’re Anna and Shae Pesek. Together, we bring a combined decade and a half of farm business experience. Our journey includes everything from growing a profitable 20-week flower CSA to building a sow herd. Whether you’re just finding your way or revising your business to work in your next chapter of life, we’re here to help. We offer coaching rooted in real-life experience, transparency, and deep respect for your work.

Equity & Access

We are committed to making this support accessible. Free coaching is available for LGBTQ and BIPOC farmers and food producers. Please reach out to learn more.

Ready to Get Started?

Book a free 20-minute discovery call to see if we’re a good fit.

Schedule a Discovery Call

Have questions? Contact us.